Reach your customers when and where it matters through our cross-channel ROI optimisation solutions.


Best for:

  • Maximum cost effectiveness
  • High ROI

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Connect your brand to customers through smart targeting on premium inventory in brand-safe environments.


Best for:

  • Brand discovery
  • Insights driven access to audiences

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Maximum reach and engage target audiences on their mobile phones.


Best for:

  • Maximum reach
  • Multi-screen campaigns

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Pr3cision uses deep set audience layering data, real time bidding (RTB) and analytics to help brands effectively reach targeted customers across multiple channels.


Best for:

  • Cost effective cross-platform premium audience engagement

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Increase market share, drive sales and get more leads through our premium network of global affiliates.


Best for:

  • Customer acquisition
  • Increase leads

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Are you an ad tech company or publisher? Let us help introduce your brand or solution to our network of clients.


Best for:

  • Maximum in-market visibility and monetisation

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Engage consumers when they have high purchase intent. Let our panel of full time SEO experts give your brand a lift in search result rankings.

Best for:

  • Build brand awareness and credibility
  • Drive long term organic traffic
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Let us help improve your site’s conversion rate using smart technologies. We’ll get your site stickier and help improve revenues and actions from visitors.

Best for:

  • Driving ecommerce conversion
  • Maximising web content
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We Deliver Experiences

Anyone can run campaigns, but we go beyond that.

We are with you from start to finish as we continuously analyse progress, optimise results and grow together.

We are different. Our people are experts in their field and we simply do things better.


Takayuki Kato

CEO, Crossfinity Group & CDA


Chris Goh

Director/General Manager


Simon Phun

Regional Marketing Director


Ayu Jusoh

Senior Performance Consultant

Ayu is CDA’s social marketing and Google specialist. She works closely with platforms to develop high impact strategies and tactical executions for brands.

Prior to joining CDA, Ayu was a team lead at Google Engage.


Celine Ooi

Head of Campaign Operations

Celine is one of the region’s most experienced specialist in digital product development, analytics, campaign management and operations. She leads CDA’s center of excellence in product, analytics, operations and service delivery.

Prior to joining CDA, Celine led operations for Microsoft Advertising, leading portals under Catcha Group and ecommerce web content for AirAsia.


Chee Mei Yuen

Senior Account Manager

Mei started as a premium and performance based marketer, and then quickly adopted multi-screen strategies. She currently leads CDA’s mobile marketing division, specialising in location and audience based solutions to help brands maximise exposure and engagement.

She joined CDA in 2013 and holds a RMIT masters degree in commerce.


Eri Obana

Account Director

Eri helps brands strategise and execute complete 360 performance marketing solutions to engage their digital audiences. She assist businesses entering Southeast Asia markets to scale their customer acquisition and engagement activities.

Eri joined CDA in 2013 from OPT.


Melinda Yap

Account Director

Melinda’s passion for digital marketing started back in 2006 when she was a digital solutions specialist for cinema advertising. She then moved on to Rev Digital (formerly Catcha Media) where she was key in growing multi-fold revenue for Microsoft Advertising, and other leading digital platforms.

Melinda joined CDA in 2014 and an evangelist for digital marketing.


Motofumi Ikefuji

Performance Manager

Moto is an experienced search specialist having managed hundreds of campaigns on Google and Yahoo. He has an excellent track record of delivering scalable, well structured, high ROI SEM campaigns.

Moto joined OPT Inc. in 2009 as SEM consultant specialising in real estate and ecommerce sectors. He was then transferred to CDA in 2013.


Please fill up our contact form and we will be in touch.


Crossfinity Digital Asia “CDA" is one of Southeast Asia's top digital marketing consultancy and we help brands connect better to their audiences.


We customise digital strategies to deliver tangible results to clients by matching data to our performance, programmatic, affiliate, mobile and partner solutions.


CDA is a part of the Crossfinity Inc group of companies which is a part of Tokyo Stock Exchange First Section-listed Opt Holding Inc, the No.1 internet advertising agency in Japan.


CDA was formerly known as Catcha Digital Asia, and was a part of Catcha Group network of global investments which includes iProperty, iCarAsia, Ensogo, iFlix and many more.

Crossfinity Digital Asia Sdn. Bhd.

Address: B-20-3A Northpoint Office, Mid Valley City, No.1 Medan Syed Putra Utara Kuala Lumpur 59200 Malaysia

Phone: +603 2724 0828

Crossfinity Digital Asia Pte. Ltd.

Address: 6 Eu Tong Sen Street, The Central #07-11 059817 Singapore

Phone: +65 6635 8383

Crossfinity Japan
Crossfinity Inc, Japan’s No.1 SEO, CRO and Affiliate agency, and one of Southeast Asia’s fastest growing e-marketing companies, delivers full-service website consultancy services specialising in SEO and intelligent CRO solutions. Crossfinity has offices in Japan, Taiwan, Malaysia, Singapore and Indonesia, and engages a global network of partners to offer its services.

Crossfinity Taiwan

Crossfinity Malaysia


We're looking for passionate and creative people who aren't shy of using technology to make things better.

Oops! We currently have no vacancies.


Thank you for your interest in CDA.

You can always resume drop to marketing (at)

We’ll be in touch once we have something suitable open.